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James Bemiller, JD


Jim Bemiller teaches undergraduate and graduate level courses in sport law and sport governance. Primary research interests include negligence and risk management is sport settings, gender equity and constitutional issues in sport. He earned his BS Ed from Miami University (Ohio) in 1985, and MS Ed (1987) and JD (1993) from the University of Tennessee.

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Bemiller has experience negotiating endorsement and marketing opportunities for professional athletes, advising multiple Olympic athletes, including Olympic and world champions in track and field. He is the coach of the 2004 Olympic champion in the pole vault, Timothy Mack, and has coached athletes in the pole vault who hold the SEC, NCAA, and Olympic records.

Bemiller has lectured several times internationally and many times nationally on risk management in the pole vault and coaching elite athletes. He is also the author of the chapter on the pole vault in the most recent edition of the USA Track and Field Coaching Manual. His research has been published in The Journal of Physical Education, Recreation and Dance, Scholastic Coach and Athletic Director, and The Michigan State University Sport and Entertainment Law Journal. He is a member of NASSM, The Sport Lawyers Association, the Knoxville Bar Association and serves as the faculty advisor of the Sport Management Partners in Sports program.

The adidas Partners in Sports program gives students the opportunity to learn leadership and management skills working jointly with the athletic department, university groups, and community service organizations. Partners in Sports is a unique venture sponsored by adidas and supported by the UT Athletics Department to give sport management students invaluable opportunities.

VerSteeg, R., Bemiller, J. Why Helmets Should Not Be Mandatory For Pole Vaulters & Why There Are No Seatbelts On Old School Buses. Michigan State University Sport and Entertainment Law Journal. Accepted for Publication November 2006.

Bemiller, J., Hull, G. & Hardin, R. (2007). Improvement of Peak Performance in the Pole Vault. Scholastic Coach & Athletic Director, 76(10), 56-60.

Bemiller, J. & Hardin, R. (2007). Ace in the Hole: Contract Issues in Hole-in-One Promotional Contests. In B. Pitts (Ed.), Sport Marketing in the New Millennium (pp. 115-124). Morgantown, WV: Fitness Information Technology, Inc.

Koo, G., Hardin, R. & Bemiller, J. (2006). Effect of the Image Fit of Super Bowl/Sponsors on Consumer Based Outcomes. Proceedings of the Southeast Decision Sciences InstituteUSA, 425-430.

Bemiller, J. (Sept. 2005) “The Right to Compete for Championships-Non Traditional Sports Seasons Ruled Discriminatory,” The Journal of Physical Education, Recreation & Dance. 12-14, 56.

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